Larry Thomas Tapped to Lead Firstline Digital

Digital Pioneer Enhances and Expands Service Offerings

by Anna Hovind

We’re always excited to welcome a new member to our growing team. And it’s even more exciting when the new person brings a wealth of knowledge and experience that enhances the services we’re known for and builds upon the newest areas of the company.

Larry Thomas is joining our team as Executive Vice President, Digital. You may already be familiar with his name: he publishes the Social Video channel on CommPRO.biz and manages the Video Marketing and Public Relations group on LinkedIn. Or you may know him from one of his previous roles: President of Latergy, Chief Operating Officer of Medialink Worldwide and co-founder/President of PR Newswire’s wholly owned subsidiary, MultiVu.

Here at Firstline, Thomas will use his expertise and finely-tuned social media sensibilities to develop online and mobile services, manage digital operations and work with the in-house team of creative, production and media talent, all while leading and continuing to build the Firstline Digital division.

“PR and Marketing professionals no longer ask ‘Should I invest in online video?’ They ask ‘How?’” said Thomas. “I’m excited to be a part of the Firstline team because they have the expertise, experience and infrastructure to help clients harness the power of online video storytelling – and they provide a level of hands-on, consultative service that larger competitors simply can’t compete with.”

Since joining Firstline, Thomas has hit the ground running, working to enhance and expand the menu of services to include Internet Media Tours, Multimedia News Releases, Digital Media and Influencer Relations packages and an extensive suite of Video Content Marketing services. With his leadership, we’re currently field-testing advanced technology that will factor into the next release of services.

“Larry is innovative and deeply rooted in the digital space. We are delighted to have him on board,” said Edgar Lugo, Founder and President of Firstline Creative and Media LLC. “He is a creative, client-focused industry thought leader who adds a tremendous amount of digital expertise that strengthens our client counsel and service.”

We here at Firstline look forward to collaborating with Larry on future projects, and know that our clients will also benefit from his wisdom and industry insights.